LOGO / BRANDING

Logo / Branding

Your logo & branding are the cornerstone of your public image, visually representing your brand in the public domain.

It is paramount to ensure that your branding accurately reflects your culture, clearly communicates what you do and above all effectively engages with your target audience… there is no point having a beautiful logo or branding that is confusing or not relatable to your target audience.

The below is a list of all elements that we work through with our clients to create consistent and effective engagement of your brand with your intended audience; step by step each process is designed to build the strongest of foundations for your new branding.

 

Logo Design

The centrepiece of all branding is your Logo, the development of which should not be rushed but should be developed through careful consideration to your intended public image and acceptance by your target audience.

At Sweet Lemon Design, our experienced team take time to research what makes your target audience tick, we can then move onto thoroughly discussing all elements of branding to ensure this starting point of your branding is a proud representative of your brand that your audience is drawn to.

With our design director coming from a Marketing Management background, working in agencies across the globe, we meticulously consider all elements such as the use of colour, font and imagery to create a logo that your audience is drawn to!

 

Brand Style Guide & Visual Identity

Consistent and correct use of your brand will magnify the effectiveness of brand recognition (trust building) and therefore brand engagement.

The brand style guide is the reference point to which all marketing activity is guided by to achieve maximum results, whether it be the design of your next billboard or a simple post on social media.

Your brand style guide outlines all aspect of your brand to create the right emotions with your audience and communicate your branding message effectively, focusing on elements such as:

  • Font choice, size and use
  • Logo options, size and use
  • Colours primary and secondary and how they are approved for use
  • Image selection guidance to ensure brand alignment in all marketing
  • Many other elements that are on a case by case basis depending on client needs and industry

 

Stationary Design

Sweet Lemon Design prides ourselves on ensuring your “stationary” is representing you as it should, as this is often the most common piece of marketing your direct engagement audience will see frequently.

Your stationary design includes things such as email signatures, business cards, social media banners, letterheads and more.

 

Marketing Collateral

All marketing material must continue the flow of your brand look, feel and iconic engagement; we love combining our marketing knowledge with our passion for design in partnering long term with all our amazing brands to create their marketing collateral.

This can range from a billboard designs, social media videos, flyers or even a full catalogue production project from end to end inclusive of photography, design and printing.

 

Social Media

Social media platforms are where your brand is checked for legitimacy and an excellent touch point to communicate your branding in a wholesome manner, this is where the brand style guide really comes into play.

Consistency through each exposure is imperative for continued building of brand equity and also to ensure you are conveying the right feeling to your audience that aligns with your core branding.

 

Copy Writing

Without great copy, you would not have read this far… this is a perfect example of using the right copy for the right touch point in your marketing, whether it be a super punchy 5-word tag line in your social media post, a full blog article on the in depth details about your services or field of expertise… or just as importantly a short and effective strap line for you branding.

Copy writing is really the unsung hero of your branding, as it communicates the right way in the right places… so it’s best to let the pro’s lend a hand for you on this one!

 

Packaging

Ever gone into a supermarket looking for a product that meets a specific criteria, like that specific bread that is “high in fibre” and grabbed the first one that clearly illustrated it had this feature?

Or decided to buy your grandparents a nice bottle of wine as a gift but at 18 you had no idea what a good bottle was so you just bought the one you thought looked the most vintage and deluxe?

Both, albeit rather different, examples are an illustration of how the right packaging design can ensure your brand can stand out from the rest in a crowded marketplace and also connect with your target audience at THE most crucial part of the buying journey, the point of purchase.

Sweet Lemon design thinks thoroughly through the packaging design of each individual product, learning and understanding the key needs being filled by the product and who the target market is!

 

Point of Sale

As with packaging, point of sale design can be the difference between a successful and unsuccessful marketing campaign, on that either achieves your branding goals or is a total cash burn without the desired outcomes.

At Sweet Lemon designs we LOVE hearing all about your objectives for your marketing campaign and design each point-of-sale item to deliver on its part of the marketing matrix!

 

Print Management

Nothing can be more costly than a simple communication error or sending the wrong file to print, so let the Sweet Lemon team assist you with our print management services.

Our pricing is competitive and our core focus is ensuring world class results for our clients without you having to become a print expert to make informed decisions.

The Sweet Lemon design team will manage each step of the way for you from choice of substrate and production methods, delivery of artwork right through to the delivery of the final product on time to meet your deadline.

KEEN TO GET STARTED?

Contact us to get the ball rolling on your next project